Meet the Brand That’s Making Little Girls Feel Like the Main Character
If you've been looking for the gift that makes a kid light up the moment they open it, meet Super Smalls. Bedazzled sunglasses, shell-shaped bags covered in gems, and beauty kits packaged like tiny luxury presents. It's the kind of stuff that turns a regular afternoon into a full fashion moment. Here's a guide to the brand and the pieces we carry.
About Super Smalls
Super Smalls is a New York kids' accessories brand founded in 2019 by Maria Dueñas Jacobs, a former accessories director at Elle. The brand designs jewelry, sunglasses, bags and play beauty for kids, and its products are lab-tested to U.S. CPSIA and California Prop 65 standards.
Gemify: decorate it yourself
Gemify pieces come with gem stickers so kids can design their own look, which makes every piece one of a kind. The DIY Bedazzled Sunglasses & Case Kit has UVA/UVB lenses and more than 100 gem stickers, for ages 5 and up. The Mermaid Splash & Sparkle Gemify Sunglasses have scallop shell frames, and the Mermaid Sparkle Gemify Purse comes with more than 150 stickers. For extra sparkle, add the Gemify Mega Sticker Booklet.
Play makeup for little ones
The Unicorn Makeup Play Kit and Mermaid Makeup Play Kit are made for dress-up play, for ages 3 and up. The formulas are low-pigment and cruelty-free, made without talc, parabens, phthalates, toluene or formaldehyde, and the brand says they comply with CPSIA, California's Cosmetics Program and FDA MoCRA.
Disney Frozen collection
For Elsa fans, the officially licensed Disney Frozen Elsa Makeup Kit comes in icy blues and silvers. Pair it with the Elsa Shaker Necklace Set, with floating gems inside the pendant, or the Disney Frozen Headband & Jewelry Kit, which includes more than 50 gem stickers.
Bags and goggles
The Pearl of the Party Handbag is covered in pearls and has two top handles plus a crossbody strap. For something cuddly, there's the Rosie Gem Pal Plush Panda Bag. Heading to the pool? The Heartfelt Super Goggles have heart-shaped, watertight UV lenses, and the Lavender Haze Super Goggles are another style in the same range. The Mermaid Pool Party Mega Set adds a waterproof, stretchy gem-covered shell to the mix.
Holiday gifts and stocking stuffers
Small kits make easy stocking stuffers. The Paint It Cheery Mini Nail Kit comes with holiday red glitter and green polishes, and the sticker booklets and mini kits are easy to tuck into a gift bag.
Which one to pick
For ages 3 and up, start with a play makeup kit. For ages 5 and up, the DIY sunglasses kit is a favorite because kids get to design it themselves. For summer and swim, the goggles and the Mermaid Pool Party set are the way to go.
Shop the full Super Smalls collection at littlewild kids.
