Some wooden toys are built to be admired. Everwood Friends blocks are built to be played with — stacked into sandcastles, arranged into mermaid coves, and carried around the house for weeks after they first come out of the box. We're excited to be adding this collection soon, and wanted to give you a first look at what's coming.
What Makes Everwood Friends Different
Each set pairs hand-painted maple wood blocks with faceted acrylic "gems" set into the wood — a detail that turns simple open-ended blocks into something that catches the light and feels a little bit magical. The gems aren't just decorative either; they add a sensory, tactile element that most wooden block sets don't have, which is part of why kids tend to gravitate toward them during independent play.
The characters and scenes are designed with an eye for real detail: mermaids with different skin tones and hair colors, a full sandcastle with working turrets and archways, a treasure chest, even a pirate crew to go with it. These aren't blocks you set up once for a photo — they're built for the kind of repetitive, hands-on play where a five-year-old rebuilds the same castle a dozen different ways over a rainy afternoon.
A Few Sets to Look Forward To
Mermaid Friends Gem Block Set — Eight pieces including mermaids in a range of skin tones, coral reef shapes, and wave blocks lined with sparkling gems. Pairs beautifully with a sandcastle set for full underwater-kingdom play.
Sandcastle Building Block Set — A 22-piece maple castle set with towers, archways, and a pirate figure, designed to combine with the Mermaid Friends set for a full beach-and-sea play scene.
Flower Garden Gem Blocks — Twelve blocks featuring painted flowers with gem centers, ideal for sensory bin play or simple stacking and sorting with younger kids.
Rainbow Hearts Gem Blocks — Twelve heart-shaped gem blocks in a full rainbow of colors, good for color sorting, pattern-making, or just admiring how they catch the light.
Engraved Message Blocks — Cupcake and teddy bear designs with space for a custom engraved message, making these a natural pick for birthdays or as a personalized keepsake gift.
Why We're Excited About This One
A lot of open-ended wooden toys ask a child to imagine the detail themselves. Everwood Friends blocks meet kids halfway — the mermaids already have expressions, the sandcastle already has turrets — while still leaving plenty of room for a child to build their own story around them. That combination of detail and openness is part of what makes a toy last through several years of play rather than a few weeks.
They also mix well with what you likely already have on hand. A Sandcastle set pairs naturally with a sensory bin of sand or dried beans; the Mermaid set works well alongside a water table or bath time play. They're designed to be building blocks in the literal sense — meant to combine with imagination, and with whatever else is already in the toy basket.
When to Expect Them
We're bringing in the Everwood Friends collection soon — join our newsletter or check back on the site to be the first to know when it arrives.
Everwood Friends is coming soon to littlewild kids.
