There's a moment every parent experiences when they hold a Konges Sløjd piece for the first time. It's softer than you expected. The print is more considered than anything you've seen in a regular kids store. The details — a tiny bow at the collar, a cherry embroidered on a sun hat, a glitter cup that somehow manages to be both practical and magical — feel like they were designed by someone who genuinely loves childhood.
That person is Stine Sloth, founder of Konges Sløjd, the Copenhagen-based brand that has quietly become one of the most beloved names in Scandinavian children's fashion. At littlewild kids, it's one of our most-carried — and most-loved — brands, and we want to tell you everything about why.
The Story Behind the Brand
Konges Sløjd (pronounced Kong-es Sloy) was founded in 2014 by Stine Sloth, a Danish designer and mother who wanted to create children's clothing that reflected the same values she held as a parent: natural materials, timeless aesthetics, and a commitment to the environment.
The name itself is a nod to the Danish tradition of "sløjd" — a Scandinavian educational philosophy built around handicraft, creativity, and learning through making. That spirit runs through everything the brand produces. Konges Sløjd isn't just making clothing; it's making pieces that invite children to move, explore, and be fully themselves.
Today the brand produces GOTS-certified organic cotton clothing, swimwear, accessories, drinkware, and lifestyle pieces for children from newborn through age 10. Each seasonal collection is designed around a cohesive color palette and print universe — which is why everything mixes and matches so beautifully.
Why We Carry It
Honestly? We carry Konges Sløjd because it passes every test we apply to a brand before bringing it into littlewild kids.
The fabrics are certified organic. The production is transparent. The prints are genuinely original — the cherry motifs, the cat and dog illustrations, the wave patterns — rather than the generic character prints you see everywhere. And the clothing holds up. These are pieces that survive the wash cycle with their softness and color intact, that get handed down to younger siblings, that still look beautiful two seasons later.
We also love that Konges Sløjd designs clothing that respects how children actually live. Elastic waistbands because toddlers need to move. Relaxed silhouettes because comfort matters more than structure. UV-protective swimwear because sun safety doesn't have to be ugly. Practical and beautiful, at the same time — that combination is rarer than it should be.
The Pieces We Love Most
If you're new to Konges Sløjd, here's where we'd start.
The Glitter Cups are genuinely one of the most delightful everyday items we carry. Lightweight, sparkling, perfectly sized for little hands — the 2 Pack Glitter Cups in Cherry Print are a customer favorite for a reason. They make drinking water feel like a small celebration.
The Lilo Sandal is a perennial summer staple. Beautifully designed with a flexible sole, soft straps, and the understated Danish aesthetic the brand is known for — the Lilo Sandal sells out every season, and for good reason.
The Ballerina Dress captures everything that makes Konges Sløjd special: a beautifully crafted silhouette, a soft organic cotton fabric, and a design that feels special without being fussy. Little ones who love to twirl will never want to take it off.
The Beach Tent is the summer essential parents didn't know they needed. UPF 50+ protection, pop-up setup, beautiful Konges Sløjd design — the Beach Tent makes every beach trip easier and more stylish at the same time.
The Hair Accessories — from the Bow Kitty Hair Clips to the Sequin Bow Clips to the Cherry Bow Clips — are the finishing touch to any Konges Sløjd outfit, and genuinely lovely gifts for little ones who love to accessorise.
Konges Sløjd Sizing Guide
One of the most common questions we get: does Konges Sløjd run true to size?
Generally, yes — with one caveat. Konges Sløjd sizes tend to run slightly slim through the body, which is typical of European sizing. If your child is between sizes or has a rounder tummy, sizing up is usually the right call. Their relaxed-fit pieces (sweatpants, blouses, knitwear) are more forgiving than their dresses and swimwear.
The brand sizes from 3 months through 10 years, with clear age-based sizing. We're always happy to help you find the right size — just reach out before you order.
Konges Sløjd as a Gift
Few things make a more considered children's gift than Konges Sløjd. The packaging is beautiful, the quality is immediately apparent, and the designs feel genuinely special in a way that mass-market gifts simply don't.
For babies and newborns: the Basic Set GOTS or the Coty Gift Set are wonderful baby shower options — thoughtfully curated, beautifully presented.
For toddlers: any piece from the current seasonal collection. The glitter cups are always a hit. A swim hat and matching swimsuit for summer makes a brilliant birthday gift.
For older children: the hair accessories, the Perla Bag, the seasonal limited pieces that arrive each collection and sell quickly.
Shop Konges Sløjd at littlewild kids
We stock a wide and carefully selected range of Konges Sløjd at littlewild kids — from organic cotton basics and seasonal dresses to swimwear, accessories, and lifestyle pieces. New arrivals come in each season and move quickly, so if you see something you love, it's worth not waiting.
Browse our full Konges Sløjd collection and discover the Danish brand that has quietly become a staple in the most beautifully dressed children's wardrobes around the world — including many here in the US.
Shop Konges Sløjd at littlewild kids →
With love, The littlewild kids team 🌿
